The "Morning Supplement Routine" Was Ruining My Morning.

Kristen Moffatt ·Mom, Wife & Sports Dietitian
Fit Coffee Co Morning Routine
If you have a family picture like this, I'm here to tell you, I get it.

It was 7:03 AM on a Tuesday.

My kitchen counter didn’t look like a kitchen.

It looked like a pharmacy exploded.

I was staring at my husband, Andy, holding out a glass of sludge.

Creatine suspended in water.

He grimaced.

I grimaced.

It was the morning ritual, and we both hated it.

And we hadn't even gotten to the handful of giant pills yet.

I remember looking at the clock, then at the pile of supplements, and thinking: "This is so f*ing unsustainable. If I have to nag a grown man to take his vitamins one more time, I might lose it."

Here’s the kicker: I’m a Registered Dietitian.

I spend my entire professional life obsessing over nutrients.

I read the labels.

I check the 3rd party testing.

I hunt down "organic" and "free-range" like it's a sport.

But knowing what to take is only half the battle.

Actually taking it?

That’s a full-time job.

Especially when you’re a mom of two wild kids.

And especially when your husband has ADD and will forget his head if it’s not screwed on tight.

(Love you, babe ;)

Andy needed help focusing.

He needed the nutrients.

But swallowing a dozen pills and drinking chalky water left him with a "gut bomb" before he even started his day.

It was exhausting for both of us.

7:32 AM - I look at the clock again, dang, all in that was 39 minutes! I take a mental note and start thinking how we can shave time.  

I needed an off-ramp from the chaos.

I wanted efficiency.

But more importantly?

I wanted something that didn’t taste like punishment.

I scoured the market.

Everything was either full of junk fillers or tasted like dirt.

So, I took matters into my own hands.

I sourced the highest quality ingredients I could find.

I mixed them in my kitchen.

I turned a "supplement routine" into a latte.

I handed a cup to Andy before his morning run.

He took a sip.

Bam.

No cringy face.

No pill fatigue.

Just a delicious latte.

Suddenly, our "vast, overwhelming supplement routine" was as easy as drinking a cup of coffee.

Why Fit Coffee Co. Exists

Fit Coffee Co. wasn’t built in a boardroom.

It was built out of desperation in a messy kitchen.

My mission was simple: Free up my morning.

I wanted to make sure Andy and I could show up - for ourselves, for each other, and for our kids.

But after sharing my secret mix with friends, I realized something.

You need this too.

If you’re still drinking plain black coffee or a sugary latte...

You are missing out on the easiest upgrade of your life.

Our Non-Negotiables

We do things differently here.

  • 1. No "Gut Bombs" Allowed.
    Supplements shouldn't hurt. That includes sending them down the hatch. If it upsets your stomach, makes you gag, or feel heavy, it’s out. Period.
  • 2. The Dietitian Standard.
    I don’t play games with ingredients. I didn't just check the label, I wrote it. I sourced each ingredient, and have it all 3rd party tested so you don’t have to.
  • 3. It Has To Taste Good.
    Health shouldn't be a chore. If you don't look forward to drinking it, you won't stick with it.
  • 4. Transparency.
    No proprietary blends hiding cheap fillers. You deserve to know exactly what you are putting in your body.

If You Read Anything, Read This...

I’m not just selling coffee.

I’m selling you a smoother morning.

I want you to be ready to tackle your day, your kids, and your life without the stress.

I want to show you the immediate change you will feel by replacing your empty cup with fit coffee.

Welcome to the fit family.

xo,

Kristen Davis Founder, Mom, & Dietitian
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